This week, I've been researching ideas for an opinion piece on purpose and impact following my appearance on The Good Stuff podcast in March. You can listen to me discuss purpose marketing and impact via the link at the end. There are also more useful links below on purpose, marketing strategy vs. plans, and selling benefits over features. Two new books on sustainable marketing to drive profit with purpose are also included.
Activity
Submitted a proposal for a client working in the AI, productivity and automation via data modelling space.
I met with colleagues from Greenpeace UK and the marketing agency Enviral as part of the ongoing The Big Plastic Count project.
Finalised plan for launching an online peer support group for Hereditary Brain Aneurysm Support.
Great conversation on sustainable marketing and best practice models for founders and SMEs with Maria Soleil from Soleil Marketing.
Catch up/peer support/ideas share with Heidi Florence from Fair Enough. Discussed purpose and impact, work/life balance and how to deal with late-paying clients.
Brand Purpose and Strategy Reading list
Dispelling the Benefits, not Features Myth - thought-provoking article on the fallacy of communicating product benefits vs features.
Brand Purpose: What it Is and What it Isn't is a traditional marketing view on brand purpose from HubSpot (where's the impact, though? More to come in an upcoming opinion piece).
The Big Lie of Strategic Planning from Harvard Business Review. A good strategy "...is the result of a simple process of thinking through how to hit a target and whether it’s realistic to try. Discomfort is part of the process."
#CouncilCulture: "how local authorities can move beyond the service provider model and start to really embed working with citizens as a culture and practice." from the always thought-provoking New Citizenship Project.
Long-reads for the library
Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler and Geraint Evans.
Sustainable Marketing, The industry's role in a sustainable future by Paul Randle and Alexis Eyre.
Podcast
Link to listen via Spotify https://open.spotify.com/show/2kGQZ5xAj139NLRHPKf8hn
Or watch via YouTube 👇
Comments