Weeknotes, 26 April 2024
About Me
Who/What/Where etc.
From ethically driven founders and curious CEOs to small and medium-sized businesses, value-led creative agencies, non-profits and arts organisations, I work with people and organisations who want to make the world a better place.
Find out more about the man who puts the David Salmon into David Salmon Consulting below.
A PURPOSE-LED MARKETING CONSULTANT
I focus on purpose-led marketing because it has creates huge opportunities while giving more consideration for people, society and the planet.
Why purpose?
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the right purpose brings clarity, guiding strategy and decision-making
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a defined mission creates opportunities to bring in new processes to give you an advantage
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a shared vision provides a framework to look at what you put out in the world and how your products, services and people can make a positive impact.
I'm also a member of the Better Business Network, and I’ve taken the pledge for transparent, responsible, and honest marketing through The Ethical Move. And David Salmon Consulting is a Carbon Literate business.
My background and experience
My clients choose to work with me as I've worked with different-sized organisations - from world-class arts and heritage organisations such as Imperial War Museums, Royal Museums Greenwich and Royal Academy of Arts to small and medium-sized not-for-profits like HBA Support, Parkinson's UK and Volunteering Matters.
Working at such a range of organisations shaped my belief in the positive role people and businesses, institutions, and communities can play in society. A background in cultural and not-for-profit organisations also gave me skills in creative thinking, agile ways of working, and a strong focus on return on investment.
I've also had the privilege of delivering hundreds of campaigns, so you'll benefit from my experience in reacting to and creating opportunities when the unexpected happens.
With 17 years of experience leading marketing teams and managing projects, I also know what your in-house team is going through, what challenges your leadership team may be facing, and how to get the most out of your resources.
Piqued your interest? Then let's chat!
EVEN MORE ABOUT ME
I'm based in Bridgnorth, Shropshire. It's not quite Wales and not quite Middle England. It's a lovely rural setting that allows me to travel to Birmingham, Bristol and London easily while giving me a greater work-life balance. My wonderful clients are based across the UK.
Outside of freelance work, I love being outdoors - walking, running and cycling. You can also find me at the nearest coffee shop, perusing obscure music on BandCamp or planning the next weekend adventure.