
Marketing Leadership for Purpose-Driven Organisations
I help social, community and environmental impact businesses turn purpose into a clear strategy, campaigns people act on and stakeholders who back the plan.
Fractional marketing lead, strategist and facilitator. 18 years in-house and consultancy, from Art Fund and the Royal Academy of Arts to Greenpeace and Parkinson's UK.
HOW I CAN HELP YOUR BUSINESS
I work with leaders and in-house teams to build bespoke solutions, embedding sustainable practices along the way. With 18 years as a strategist, campaign manager and team leader, I can step in as your fractional marketing lead, shape your strategy or bring your stakeholders together.
Fractional Leadership & Advisory Services include:
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Fractional Leadership
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Stakeholder engagement
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Marketing audits
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Marketing strategy and planning
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Project and campaign management
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One-to-one support & advice

Rebecca Middleton, HBA Support
“David has been key in building our UK first not-for-profit and is an absolute pleasure to work alongside.”
Rich Warrington, NAVCA
“His considered approach has guided us to where we want to be.”
Rob Lewis, Birmingham Museums
“I can fully recommend David Salmon for his expertise but also calm and grounded pragmatism.”

GET IN TOUCH
Organisations I've worked with
Know a leader who needs marketing support? I'm always grateful for introductions to charities, heritage and environmental organisations. Introduce us








